Coca-Cola in China

The Coca-Cola Company re-entered China in 1979 after a three-decade absence following the Communist takeover. Today, it is the company’s third-largest market, soon to be its biggest. This is the story, as told by executives who were part of the push.  Coca-Cola’s reentry into China was a minor revelation. In 1979, thirty years after the Communist Party’s takeover when foreign brands were kicked out, China’s economy was just starting to open. The symbolism of red and white bottles in Red China rang heavy: The country was announcing itself open to foreigners, foreign trade, and even a touch of capitalism.  For full story click here.

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